BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//WordPress - MECv5.20.6//EN
X-ORIGINAL-URL:https://eelisa.eu/
BEGIN:VEVENT
UID:MEC-4ff6fa96179cdc2838e8d8ce64cd10a7@eelisa.eu
DTSTART:20220314T180000Z
DTEND:20220314T200000Z
DTSTAMP:20220308T124300Z
CREATED:20220308
LAST-MODIFIED:20220308
SUMMARY:Course on Technological Innovation & Entrepreneurship
DESCRIPTION:Successfully commercializing a new technology requires more than creating a new device or process. Entrepreneurs and managers must be able to translate opportunity into a competitive advantage. This course examines theories of entrepreneurship and innovation and their application to real-world business opportunities. A particular focus is placed on emerging scientific and technical innovations and the opportunities and challenges they present to both existing businesses and new ventures. Students examine innovation strategies, planning models, evaluation models, licensing, and the commercialization process required to launch and sustain new businesses around innovative products and technologies.\nProfessor: Michael Ciuchta\nUniversity: Department of Marketing, Entrepreneurship & Innovation at the University of Massachusetts Lowell (USA)\nEvaluation method: Students are expected to attend class sessions and participate in discussions / break-out rooms. We will certificate 12 hours for attendance and the presentation of a practical exercise.\nBibliography: Various readings will be provided by the instructor\nDuration (hours) : 8 hours (4 2-hour sessions)\n \nWhen\nMondays- March 14th, 21st, 28th, and April 4th from 19:00 to 21:00  CET\n \nWhere\nON-SITE: Escuela Técnica Superior de Ingenieros Industriales, C. de José Gutiérrez Abascal, 2, 28006 Madrid  (50 attendees)\nONLINE: via ZOOM (200 attendees)\n \n** More info and registration link here\n \n\n
URL:https://eelisa.eu/events/course-on-technological-innovation-entrepreneurship/
ORGANIZER;CN=:MAILTO:
CATEGORIES:Partner Workshop
ATTACH;FMTTYPE=image/jpeg:https://eelisa.eu/wp-content/uploads/2022/03/istockphoto-1298626492-170667a.jpg
END:VEVENT
END:VCALENDAR