Can you share the inspiration behind starting Horaé, and how does your agency approach promote social commitment among impact start-ups? My inspiration behind this project was to enable young start-ups with a positive social or environmental impact to be highlighted through communication that reflects them and their commitment.   

Our impact is both in the choice of our customers. But also, in the way we support them. With transparency, authenticity and sustainability. We share with them the best practices of sustainable, responsible communication that reflects their values and federates a community.  

 

As you continue your studies and work with Horaé, what are your long-term goals for your career in the field of ethical communications and entrepreneurship? 

At the same time as continuing my studies and developing Horaé, we’re thinking about our future projects. Our ambition is to reach out to new types of companies and increase our impact. We’re thinking about new forms of support to make our services more inclusive and accessible. We would also like to develop methods and tools enabling companies and their employees to communicate in a more sustainable way. Without losing sight of our primary mission, which is to support small structures that sometimes lack support, particularly in terms of communication.   

And in terms of entrepreneurship, we’d like to grow the Horaé structure, welcome new collaborators and continue to promote sustainable working methods.  

 

How has your experience in the EELISA Entrepreneurship School influenced your perspective on ethical entrepreneurship, and what insights did you gain from your team’s success? 

My experience with EELISA convinced me of the need for sustainable entrepreneurship. I was also able to talk to researchers who apply their research in their day-to-day work (whether in incubators or elsewhere), and I found this fascinating.   

 

What I retain from our winning project is the clear vision we had, which we were able to share with the members of the jury. We were supporting a real project, which has since come to life, and it was a real motivation to be able to make a tangible impact. I’m still in contact with the project owner, and I’ve been able to visit her in her physical boutique and support her in her communication strategy.  

 

You are involved with the EELISA Circular Community. What role do you believe EELISA Communities can play in fostering sustainable entrepreneurship, and how can students and young entrepreneurs leverage these networks? 

EELISA Communities have an essential role to play in promoting sustainable entrepreneurship, particularly thanks to interdisciplinary collaboration and engagement with a variety of experts. As a platform bringing together European universities and partners, students and young entrepreneurs can leverage these networks by accessing valuable resources such as expert advice, funding and networking opportunities. They can also collaborate with other members to develop innovative ideas, take part in real-life projects and acquire skills in sustainability and entrepreneurship.