Successfully commercializing a new technology requires more than creating a new device or process. Entrepreneurs and managers must be able to translate opportunity into a competitive advantage. This course examines theories of entrepreneurship and innovation and their application to real-world business opportunities. A particular focus is placed on emerging scientific and technical innovations and the opportunities and challenges they present to both existing businesses and new ventures. Students examine innovation strategies, planning models, evaluation models, licensing, and the commercialization process required to launch and sustain new businesses around innovative products and technologies.

Professor: Michael Ciuchta

University: Department of Marketing, Entrepreneurship & Innovation at the University of Massachusetts Lowell (USA)

Evaluation method: Students are expected to attend class sessions and participate in discussions / break-out rooms. We will certificate 12 hours for attendance and the presentation of a practical exercise.

Bibliography: Various readings will be provided by the instructor

Duration (hours) : 8 hours (4 2-hour sessions)

When

Mondays- March 14th, 21st, 28th, and April 4th from 19:00 to 21:00  CET

Where

ON-SITE: Escuela Técnica Superior de Ingenieros Industriales, C. de José Gutiérrez Abascal, 2, 28006 Madrid  (50 attendees)

ONLINE: via ZOOM (200 attendees)

** More info and registration link here