How and why does a platform like Google function so well? On the one side, you have users who search and access information for free, and on the other, you have companies who pay for ads. But how does such a complex system maintain itself and remain successful over the years?

This is the kind of questions that this course aims to answer. In academic terms, this course oriented toward EELISA master’s students, builds on the platform and network aspects of core strategy and aims to highlight the specific strategies for firms operating in platform-mediated networks (PMN). Firms in platform-mediated networks face certain challenges atypical of usual product or service firms: they operate in multi-sided markets, face network effects that allow only a few firms to exist as platform intermediaries, and traditional rules for pricing fail in such markets.

The course will be taught through a set of cases that ensures that participants appreciate the multi-dimensional nature of managing in network businesses.

The seminar is delivered by Prof. R. Srinivasan who is a guest lecturer coming from the Indian Institute of Management Bangalore, and who is specialized in multi-sided platform organizations, strategy processes in rapid growth organizations, and competitive, corporate and international strategies.

See you from the 31st of October to the 7th of November 2023 in Nürnberg, Germany!

WHEN

October 31 to November 7

WHERE

Room FG 0.015, Findelgasse 7-9, 90402 Nürnberg

APPLICATION DEADLINE

16 October 2023

APPLY HERE

(LEARN MORE ABOUT THE INITIATIVE)