In this engaging talk, we will take you on a journey through the pivotal early stages of transforming cutting-edge research from academia into thriving ventures. Delve into the intricacies of customer discovery, “Jobs to Be Done,” value creation, and the powerful NABC framework.

Discover how successful spinoffs and startups identify and cater to customer needs, uncover the core problems they aim to solve, and create tangible value that resonates with the market. If you’re curious about the art of entrepreneurial innovation and its impact on the real world, this talk is a must-attend event for academics, aspiring entrepreneurs, scholars, students and anyone passionate about the dynamic interplay between academia and business.

Speaker

Assoc. Prof. Razvan Craciunescu, National University of Science and Technology POLITEHNICA Bucharest

Razvan Craciunescu is an Associate Professor and Future Networks Lab coordinator at University POLITEHNICA Bucharest. He is a former startup owner in IoT and Serious Games, and he worked for different Romanian startups as product developer or as Chief Product Growth Officer. He is currently mentor and investor for local startups but he also work on the development of UPBs spinoffs. He is also a consultant for corporation in the field of tech transfer and research valorization. His research area are: 5G, IoT and applications for future networks, with more than 50 papers published. He was also a researcher at Aalborg University and an invited professor in Rochester University.

WHEN

28 September, 2023 from 13:00 to 14:00 CEST

WHERE

On site at Biblioteca UPB, room 2.2, Bucuresti, RO and online via YouTube