Over time, various theories about firms have shaped how companies behave within the market, the fashion of the business ecosystems, the management styles, or organizational cultures. For instance, firms have been perceived as financial and social constructs. In the entrepreneurial world of nonsensical numbers and chaotic competitions, the firm has become a place of processed unfair advantage.

In this EELISA Innovation Talk organized by UPB, Dr. George Crețu discusses a new type of practical construct, namely the transactional approach. This aims to position and define the firm as a commodity. Firms are not emotional belongings, social constructs, or cost depositaries; firms are commodities. They are built for sale. The theory may see the wealth assets (financial and business) in a continuous exchange. The main hypothesis is that speeding transformation is an important condition for socio-economic development. In this context, firms should have features for creating the transactional framework. The motto of the presenter, in fact, is “If your firm does not have any value related to the “capital” (formal or informal) market, you have a problem”. This is particularly important for newly started startups and entrepreneurial ventures. The EELISA Innovation Talk targets particularly the Innovation grounds stemming from Academia, with their peculiarities. “In the entrepreneurial business, an emotional framework and hard work are not enough” says the Talk, and we’ll find out more soon…

Speaker: Dr. George Crețu is an Entrepreneur and Investor with many years of experience, connected with UPB and Axiobit, a business venture founded by a group of experts that aims to manage the “mystery” space of innovation management. Based on a reinterpreted Design Thinking methodology, their approach has been built to support their customers by creating the consulting visual framework. They create visual artifacts (maps and prototypes) that enhance their customers to understand and test the future. Dr. George Crețu has a multi-dimensional education and expertise background focused on a holistic understanding of social and business processes: PhD in Management at Swiss Management Center University; Master of Science in Management at New York University, United States of America; Bachelor of Science in International Economic Affairs at Academy of Economic Studies Bucharest, Romania; Bachelor of Science in Mechanical Engineering at Polytechnic Institute Cluj Napoca, Romania; Business Administration at Preston Business School, UK; Project Management at University of Histadrut, Israel. He specializes in understanding the organization performance by operational decision-making, Business Process Management Modeling & Execution, Business Architecture – Zachman Framework, Service Oriented Architecture, Lean Six Sigma, Social BPM architecture, and Design Thinking methodology.

WHEN

30th of September 2022 @ 16:00 (CEST)

WHERE

Offline: Room AN 010, Rectorate building, University POLITEHNICA of Bucharest,

313 Splaiul Independenței, Bucharest, Romania

Online: EELISA YouTube channel